Managing the monster

 

The Internet is a crucial information link, both internally and externally. By providing the right information at the right time, the Internet can be an efficient way to inform, market, and sell. Over time, however, the information on many Web sites and Intranets becomes outdated and even erroneous, with inconsistent architectures or incorrect graphics. Often this can occur because the IT group has more pressing priorities.

 

At the same time, with today’s profusion of file formats, a large collection of media files can easily become an unmanageable no-man’s land of file extensions and keywords. Insufficient management of graphic licensing can leave firms vulnerable to copyright infringement, and multiple-platform environments can make it impossible for employees throughout an enterprise to view and share documents.

 

Content can become a demanding monster.

 

 

 

 

 

 

 

 

To overcome these challenges, PriMarc creates bMarc applications in association with our development partner, HexaGroup. Together we help our clients automate the flow of information onto the Internet, while allowing the Web team to maintain complete control over the look and feel, information architecture, workflow capabilities, and delegated permissions. Best of all, bMarc allows non-technical staff to maintain the site using familiar communication tools.

 

bMarc media asset management systems also provide secure access to documents via a web-based browser, allowing access to authorized users who can view, print or edit the documents locally anywhere they can access the Internet. We also provide for the retrieval and use of legacy documents, which can be imported from an existing Electronic Document Management system or proprietary database.

 

Contact PriMarc to find out more.